Key information

Companies using the tool 7,000+ companies / 300,000+ SMEs
Number of users/seats 3 million+
Number of reservations processed annually 5 million (2019)
Total volume of transactions per year Total deal value of US$3.35 billion (2019)
Update frequency Continuously updated by a team of over 300 technology professionals
type of company Online travel management platform (Serko)
Main markets Global

Price model

Set-up costs No
Permanent fixed costs No
Transaction fees Package per booking

Contents

Air Zeno’s sourcing engine integrates air content from GDS, aggregators such as Travelfusion and direct NDC connections. Zeno gathers information on in-flight amenities and on-time arrival data on carbon impact and destination arrival requirements. Round-trip fares can be mixed from multiple sources for everything from domestic to complex multi-stop international.
Accommodation Over six million accommodation options from the GDS as well as aggregators such as Booking.com, Expedia and HRS. In addition to hotel content, it offers a full range of alternatives, including short-stay rentals and serviced apartments. Users can filter results, read customer reviews, and find the accommodation’s proximity to their office or customer. Properties with enhanced Covid protection measures are highlighted for quick reference.
Rail Increased selection of railway content in North America and Europe. Rail and air options can be compared while searching to find the quickest or most cost effective route and combined into one booking.
Auto Car hire options from all major providers are available, with smart alerts during the booking process to notify travelers if their arrival falls outside of site opening hours. To drive more sustainable travel programs, hybrid or electric vehicles may be preferred depending on company policy.
NDC and other direct connections NDC and API direct connections that personalize fares and inclusions for the traveler, and provide regional coverage through direct connections to smaller airlines not available through GDS.

Key personnel

CEO Darrin Grafton
COO Charlie Nowaczeck
CTO Duanne O’Brien
CMO Nick Whitehead

What the company says

According to the company, “Zeno is the intelligent travel management platform built around the priorities of the new world of travel, enabling business travel buyers to return safer, lighter and smarter than before.” Executives point to the tool’s intuitive experience based on an open content platform and Zeno’s personalization capabilities to travelers, but still based on company policy and supporting a connected itinerary for a better management of due diligence, expenses and risks. In terms of innovation, the company said it has adapted during Covid, “by posting information about destination risks and travel requirements as well as airline and hotel Covid precautions in the booking flow”. As a result, they said, Zeno has helped give travelers and business leaders confidence to start traveling again. Additionally, “the built-in carbon impact and offset capability has helped companies take the first steps toward more sustainable travel programs.”

What buyers are saying

Buyers told BTN Europe that they chose Zeno for the intuitive user interface, but also because the tool allowed them to innovate in their programs – for the user but also for back-end content initiatives. end that allowed travelers to reserve more freedoms against politics. as well as savings. A downside has been the more regional nature of the tool, which is strongest in Australia, New Zealand, and the United States.

What the consultants say

The consultants said they had active offers that included Serko and one of them liked to include it to show the potential for innovation to customers, even though Serko did not have full market coverage, such as buyers also noted this. “They’re open to content,” this consultant said, “and they have people who really understand.” Some TMC connections are helping Serko get attention right now. One consultant pointed out that they “are missing track”, only working with an aggregator to “pass a sniff test”. A consultant said he was waiting for the tool to mature in more markets because he thought Serko “could be a player” for major global accounts.