X-Rite Announces Chris Brooks as President
X-Rite appoints Chris Brooks president of the company.
I’m thrilled to join the company that has been at the forefront of digital transformation, leading the way in digital color communications and cutting-edge color measurement solutions designed to bring colors to life, from inspiration to final production.
GRAND RAPIDS, Mich. (PRWEB)
February 07, 2022
X-Rite Incorporated and Pantone LLC, world leaders in color science and technology, announce the appointment of Chris Brooks as President of X-Rite. A seasoned leader with more than 20 years of experience in general management, commerce, engineering and global operations, Brooks will lead the company’s innovation strategy in digital color platforms, cloud services and connected hardware. .
“Digital technologies are transforming the way physical products are designed and manufactured, enabling more creativity, personalization and opportunity,” Brooks said. “I am thrilled to join the company that has been at the forefront of this transformation, leading the way in digital color communications and cutting-edge color measurement solutions designed to bring colors to life, from inspiration to final production.”
Brooks joins X-Rite with a diverse background in industrial manufacturing, medical devices, pharmaceuticals and food service. Most recently, he served as Vice President and General Manager of AMETEK’s Engineered Medical Components business. Under his leadership, the company accelerated sales and operating profit in multiple global manufacturing facilities by executing core growth strategies with strong financial oversight.
Prior to AMETEK, Brooks held various leadership positions with increasing responsibilities in operations, engineering, marketing, and business development at Illinois Tool Works (ITW), Nordson Corporation, The Coca-Cola Company, FMC Corporation, and Merck & Co. .
An active community leader, Brooks serves on the boards of numerous non-profit organizations, including Thurgood Marshall Center Trust, North Carolina A&T Board of Visitors, American Heart Association, and Clay-Nelson Scholarship. He holds an MBA from the University of North Carolina and a Bachelor of Science in Mechanical Engineering from North Carolina A&T State University.
About X-Rite
Founded in 1958, X-Rite Incorporated is a world leader in color and appearance science and technology. Along with Pantone, X-Rite employs over 800 people in 11 countries. The company is headquartered in Grand Rapids, Michigan, with regional headquarters in Europe and Asia and service centers in Europe, the Middle East, Asia and the Americas. X-Rite offers a full line of solutions used by manufacturers, retailers, printers and graphic design houses to achieve accurate color and appearance management and communication throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles industries. and medicine. For more information, please visit http://www.xrite.com.
About Pantone
Pantone provides the universal language of color that empowers brands and manufacturers to make critical color decisions at every stage of the workflow. More than 10 million designers and producers worldwide trust Pantone products and services to help them define, communicate and control color, from inspiration to realization, leveraging advanced X-Rite technology. to achieve color consistency across various materials and finishes for graphics, fashion and products. design. Pantone standards include digital and physical color specifications and workflow tools. The Pantone Color Institute™ provides custom color standards, brand identity and product color advice, and trend forecasts, including Pantone Color of the Year, product trend reports fashion show colors, color psychology and more. Pantone B2B Licensing integrates the Pantone color system into various products and services, enabling licensees to communicate and reproduce certified Pantone values and improve the efficiency of their users. Pantone Lifestyle brings color and design together in apparel, home and accessories. Learn more at http://www.pantone.com.
# # #
©2022 X-Rite, Inc. All rights reserved. X-Rite is a registered trademark of X-Rite, Inc. PANTONE® and other Pantone marks are the property of Pantone LLC. All other trademarks are the property of their respective owners.
Share the article on social networks or by e-mail: