Women’s viral redesigns for iconic logos are actually used by brands
One woman created what is potentially TikTok’s biggest “joke” after redesigning some of America’s most iconic logos, and big brands have even stepped into the action.
When TikTok user Emily Zugay jokingly shared attempts to redesign instantly recognizable logos, it racked up millions of views and caught the eye of some of the nation’s biggest companies, who demanded that their own logos are victims of his art.
Now, makeshift logos can be seen as the profile photos of many of the brand’s official TikTok accounts, showing how well companies can do TikTok in 2021.
On September 8, Zugay picked up his TikTok with the original video, telling his viewers, “I graduated from college in design and redesigned some popular logos, I think we can all agree they’re ugly. . “
“I don’t like anything about it,” she said of Starbucks’ famous green logo. “I hate that color green. I don’t even know who it is,” she joked.
Zugay redrawn it as two pastel stars superimposed on a purple circle with misspelled coffee, and ultimately it looks like it was done on Microsoft Paint.
Ironically, H&R Block has become a circle logo, because Zugay, “just hates[s] the block ”, and the Apple logo turned into an orange square with the word“ apple ”in an awful font.
The video racked up 12 million views, with a mix of those who dubbed it “the genius of comedy” and those whose heads went straight. Those who were into the joke, however, demanded more, prompting a second video that gained over 10 million views and saw Zugay remake the logos for Target, TikTok, and Nasa.
It didn’t take long for companies to want it too, as they flooded Zugay’s comments with requests to then try their logos on. “After reading the reviews, many big brands contacted me for new logos, so I said yes,” she said in a September 16 video, in a straightforward tone.
Nascar, Tampax, The Washington Post, and Tinder all became subject to his design skills, with the Washington Post logo being replaced by an image of President George Washington with stars around it.
Despite name spelling mistakes and inconsistent shapes and colors, brands loved their new logos and even replaced their TikTok profile photos with them. The Washington Post, Tinder, Nascar, Tampax, Detroit Lions and even official TikTok accounts now proudly display Zugay’s redesign.
Graphic designer TikToker shared her reaction to TikTok’s new profile picture on her account. “What did I do?” the text-to-speech generator said, as she gasped and covered her mouth while pointing to TikTok’s account, with its logo in use.
Viewers can expect more to come, with brands such as Amazon, Disney Channel and Fenty Beauty still calling for them to be replaced next in Zugay’s comments.
News week contacted Emily Zugay for comment.