Troika Media collaborates with Unimás on the rebranding of the network
Unimás relaunches the brand on the air with a modern, daring and diverse visual identity that says “Vivelo Todo” or “Live it All”
Los Angeles, CA, December 6, 2021 (GLOBE NEWSWIRE) – via NewMediaWire – Troika Media Group, Inc. (Nasdaq: TRKA) (“TMG” or “Company”), a branding consulting and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it had, together with Unimás, the Spanish-language American television network owned by Univision Communications, completed a network name change to better reflect the evolving audience and content that make up Unimás today.
To view the rebrand sizzle reel, click on the following link:https://vimeo.com/644928193or to view the rebranding case study, click on the following link: https://www.troika.tv/work/unimas-case-study/
TMG collaborates with Unimáson the rebranding of the network
It’s been seven years since Troika and Unimás collaborated on the network’s previous rebranding, their show’s oldest identity. For 2021, the intention was to create an evolution of the existing brand. However, Unimás found that the audience and the lineup had changed enough to warrant a whole new look and a whole new attitude. Troika and Unimás set out to create a new branding that would reflect the significant change in both. The result was a completely transformed visual identity, which has become current with the evolution of the channel and reconnects with the people and content that make up Unimás. Much of this was accomplished by moving from a dark, all-graphic design to one that incorporated people, with movement, color, energy and a human side added to the brand.
“Unimás has been a valued customer for many years, and we are delighted to extend our relationship and to have been chosen as a full partner in the transformation of its network brand. This new visual identity is in line with a dynamic and exciting brand, ”said Robert Machinist, Chairman and CEO of Troika.
About Troika Media Group
Troika Media Group is an end-to-end brand solutions company that creates short- and long-term value for global brands in entertainment, sports and consumer products. By applying emerging technologies, data science and world-class creations, TMG helps brands deepen engagement with audiences and fans along the consumer journey and build brand value. Customers include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information visit www.thetmgrp.com
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