Think HQ unveils new brand identity for herbal restaurant Marko
Goal-driven integrated communications agency Think HQ developed and delivered the branding, PR and social media strategy for Marko, a new casual diner focused on locally sourced, natural and 100% ingredients. % plants.
Think HQ created the logo, packaging, photography, signage and website, with the slogan “Natural Herbal” for the various executions. The agency also created and managed all PR and social media launch activities for the all-natural restaurant tucked away on the edge of Melbourne’s bustling South Market.
Think HQ lead designer Melissa Hill said the brand’s design blends vintage and modern aesthetics, with the visual identity inspired by the concept of ‘food nostalgia, and a nod to the days when fresh, locally grown produce was not a luxury, but a way of life. “
The logo was inspired by the vintage guy. Vintage patterns including sunbeams and tablecloth tiles are referenced throughout, made modern with pops of bright color and a playful sensibility. The bright, primary colors evoke a summery, Mediterranean freshness, referring to a region renowned for its fresh food, as Marko now offers.
“We have tried to keep the Marko brand casual and unpretentious, balancing visual consistency and playfulness. The logo can be changed to create fun new variations that are particularly suitable for merchandise or stickers. In doing so, we have provided this revolutionary new restaurant with a visual identity that can grow with them as they convert swathes of newcomers to tasty plant-based diets, ”said Hill.
The partnership signals Think HQ’s move into the commercial space with value-driven customers focused on positive outcomes for people, places and planet.
Marko co-founder and food industry veteran Dehne Bingham came up with the concept of the dinner during the hospitality break imposed by the pandemic in Melbourne, bringing together a group of like-minded problem solvers to bring the food to life. the idea.
“Research suggests that one in two Australians want to reduce their consumption of red meat, which is why we are widening the path towards plant-based foods by giving people more options that taste great and they can. feel good to eat. The impressive branding and creative design that Think HQ delivered has really succeeded in positioning us in this under-served but growing market where plant-based foods are the star of the show, ”said Bingham.
Agency: Think HQ
Production: Think HQ
Founder and CEO: Jen Sharpe
Creative manager: Andy Lima
Lead Graphic Designer: Melissa Hill
Editors: Ryan Graf
Photography: Nick West
Food stylist: Bridget Wald
Production manager: Natasha Bauer
Public Relations Manager: Alice Suter
PR Editor: Joseph McMahon
Media Relations: Emma Schwarer
Digital strategist: Louisa Moy
Social networks: Jade Delios Callanan
Web Development: Shanaka Katugampala, José Rojas, Antony Dabonde
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