The Pitch: Advertising and Marketing News for 4.27.21
Visual Appeal LLC carried out a brand launch for Nydella, a clothing store in Midlothian that opened in March. The work included logo design, website and marketing materials.
Familiar Creatures was appointed agency of reference for Duke’s Mayonnaise, which is part of Richmond-based Sauer Brands. The agency will work with Duke’s to evolve its current campaign, “It’s Got Twang”, and strengthen brand awareness. Duke developed this campaign with the former AOR The Richards Group in Dallas.
Red orange studio created a logo and launched a website for Virginia Beach Ketamine and Wellness. The mobile-friendly site highlights the startup’s wellness services for people with PTSD, anxiety and chronic pain.
Lewis Media Partners hiring Jeff Strome as associate analyst and Kathie avery as an accountant. Strome is a recent graduate of VCU and performed data analysis and reporting as an intern at Sports Backers. Avery is a Mary Baldwin College alumnus and most recently worked at Blakemore Construction Corp.
Martin Agency launched a campaign for CarMax promote the used car retailer’s 24-hour test drive with a Dunkin ‘gift card. The campaign featured actress Busy Philipps and Olympic skater Adam Rippon performing test drives and sharing them on Instagram.
Based in Richmond Guy swap hired Buffalo Agency, from Reston, for branding and digital marketing. Buffalo Glenn gray, who is based in Richmond, runs the business, which buys and resells used golf and cycling gear.
Media Lab worked with a local web design company ShermanVision at a new website for Extreme messaging, a Vienna-based email software company. Media Lab wrote the content and ShermanVision designed the site. Media Lab also launched a website for industry news site Food Delivery News.
Whittington Council was hired by a Chesterfield based company Marketing and timber management set up inbound sales and customer relationship management systems.
Evergib has developed a campaign for MaymontAdopt a fundraising program for animals. Called “Spring Arrivals”, the campaign features Maymont animals associated with headlines such as “Adorable is Here”. The campaign includes social and digital assets placed by Lewis Media Partners.
River City Council hiring Kristen Held O’Shaugnessy and Kayla follin. O’Shaugnessy manages new business development and consulting. Follin is a graphic designer. The agency designed websites for a local homeless group Return, Based on Henrico Medworks surgery and based in Glen Allen Abstract title services.
Ashley Sommardahl was promoted to associate director at VCU Brandcenter. A member of the Brandcenter’s first graduate class, Sommardahl was previously Director of Student Affairs and Industry Outreach, a role she had held for nearly 17 years.
Addison clark made a rebranding for Crossed timber roof. The name change coincides with the 30th anniversary of the Chesterfield-based company and includes a new, updated logo website, printed materials and television commercials. The agency has also hired Anna breland as a graphic designer. The University of Mississippi alum previously worked as a freelance designer and illustrator.
PRSA Richmond accepts nominations for the 74th Annual Virginia Public Relations Awards. Entries can be submitted via the group’s website.