OpenAI’s DALL E 2 has the potential to disrupt the graphic design industry
Artificial intelligence is disrupting the graphic design industry, with OpenAI DALL E 2 Image Generation Model potentially displacing human graphic designers.
DALL·E, the AI system that creates realistic images and art from natural language description, is now available in beta. Last week, the company began the process of inviting one million people from its waitlist over the next few weeks.
Beta users will receive 50 free builds per month and can purchase an additional 115 builds for $15. Each build will produce four images for around $0.03 per image. According to estimates by ARK Invest, the computational cost to generate an image – the inference cost – is approximately $0.005 per image, suggesting a business model with gross margins above 80%, in line with best-in-class SaaS companies, ARK wrote. in a recent newsletter.
Notably, OpenAI does not restrict commercial use of its generated images, ARK wrote. OpenAI announced last week that users get full use rights to commercialize the images they create with DALL·E, including the right to reprint, sell, and commercialize.
According to ARK, tools like DALLE-2 should democratize access to creative content, allowing anyone to generate rich content – including still images, music and video – instantly at minimal cost.
Based on a recent ARK survey, to generate moderately complex images comparable to those produced by SLAB 2, human labor would cost approximately $150, assuming 5.25 hours of human intervention at an average hourly wage of around $29, ARK wrote.
“For perspective, with DALL·E 2 OpenAI customers could produce 5,000 images for the price they would pay a graphic designer to produce a single image,” ARK wrote. “In our view, to succeed in this new world, designers will need to leverage powerful, generative AI tools like DALL·E 2 to compete and serve their clients well.”
Investors looking to gain exposure to the lucrative AI industry should consider the ARK Autonomous and Robotic Technology ETF (ARKQ). Companies within ARKQ focus on the development of new products or services, technological improvements and advances in scientific research related to, among others, energy, automation and manufacturing, materials, to artificial intelligence and transport, and stand to benefit considerably.
For more news, insights and strategy visit the Disruptive Technology Channel.
Learn more at ETFtrends.com.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.