New logo revealed: Hancock’s mascot gets a makeover | Education
Hancock College unveiled a new logo to a crowd of nearly 100 students, coaches and staff on Wednesday, after more than 30 years with the current Bulldog.
“Spike is 30, that’s 150 in human years,” joked Kevin Walthers, superintendent and president of Hancock. “We are ready to present the new Spike.”
The gymnasium’s center court logo was revealed along with the new version of the mascot, which has been part of the school in one version or another since the 1920s. The event also featured a video featuring at least five variations of logo that the school plans to use for the redesign.
The work was done entirely in-house by the campus graphic design team, with assistance from the communications department and several student and staff surveys, over the course of a year.
“We’ve spent months working on it,” said Matt MacPherson, Graphic Designer III and responsible for the new Spike. “Our first attempt was pretty lukewarm, so we went back to the drawing board.”
Having the work done in-house not only saved the school money, but gave it a chance to fully control the process, according to Walthers.
“There’s a school in the Midwest that got in trouble recently for spending over $500,000 on a new logo, and theirs isn’t even as good as ours,” Walthers said. “Matt graduated from Hancock. Of course we could have done it even faster with some outside help, but it’s all been Hancock this whole time and that means a lot.”
Many students in the crowd received free t-shirts or hats as part of the announcement.