Lightology virtual tours let you walk through your mood board
Continuing the expansion of its suite of online design services, Lightology, the Chicago-based hub for all things lighting and home furnishings, has just soft launched its latest tool: 3D virtual tours. And this time, with a Superman-like ability to capture multi-story buildings in a single scan, the company has set its sights on home improvement projects and the real estate market.
“Fully staged virtual home tours are version 3.0 of Lightology’s digital toolset. By allowing customers to ‘walk through’ an entire space that includes multiple rooms and products, they can immerse themselves in a whole project,” says Marc Thiel, the company’s marketing manager. “The tool is much larger.”
Expansive, certainly. But for techies who might find the idea of virtually designing a multi-level, multi-purpose property daunting, the process is still surprisingly simple. First, the physical space is scanned, either by a liaison provided by Lightology or by the client themselves using an app. In consultation with the client, the Lightology team then digitally stages the space with not only lighting but also wall colors, floor tiles, kitchen appliances and more, sourced both from its own extensive product offerings and external suppliers. A link connects the customer to the completed visit, which he can experience on several compatible devices: mobile, computer or via a virtual reality headset.
Courtesy of Lightology
“You’re not only navigating a 360-degree space, but also a three-dimensional model,” explains Lightology’s digital innovation manager. Arielle Shingles. “Wearing a VR headset, you can walk around this complete digital environment and feel what your current location would look like with all the different lighting and furniture.” Highlighting the level of detail presented in the virtual tours and the flexibility to modify it, she adds: “We can remove things, plug things in, change furniture. We provide a highly specified, fully refurbished replica: a digital twin of real world space. »
The new 3D tours complement Lightology’s other virtual services, which include a View in Room tool that uses augmented reality to superimpose a product into a space through a phone’s camera lens, and rendering of a unique piece, which captures a piece and presents the virtual redesign in a 2D image with built-in lighting effects. To organize drafts or different versions produced using either of these tools, customers can access Lightology’s Projects platform.
“AR is the benchmark when you want to see what a table lamp looks like in the corner of your living room: is it too big, too small, does the color complement the wallpaper? It helps you decide when you need one or two products,” says Thiel. Once designers try the room rendering feature, he says, “they’re hooked,” and they quickly come to rely on it to present individual room concepts to their clients.With the addition of 3D virtual tours, designers can now extend from that solitary room to every corner and closet of a building, adding all the elements that belong to it and, well sure, their choice of chandeliers and pendants, sconces, recessed cans from Lightology or the latest LED lighting systems and floor and table lamps, from global brands such as Ferm Living, Flos, Gubi, Koncept and Moooi, to name a few. name a few.
“It’s like walking through your mood board,” Thiel says of the staged virtual tours. And for designers, who tend to approach a project holistically rather than lamp by lamp, what better?
When it comes to selling an entire development like a luxury condo building or retail outlet, a fully realized virtual tour offers a great value proposition, which is why Lightology predicts the tool will be adopted. not only by designers, but also by architects and real estate. professionals. “A 5,000 square foot hotel versus a 1,500 square foot studio is a completely different scale,” says Shingles. “No matter the size, we’ll make the space feel ready to live in and the process as easy as possible for the client.” Real estate agents who already have a backlog of digitized empty home listings posted on their website need only head over to Lightology and “play interior designer for a few weeks” to create a virtual refresh, explains Thiel.
In the not-too-distant future, Shingles envisions iterations of the tool that will allow users to experience a space at different times of day and with different types of lighting: morning sun, evening shade, cloudy afternoon. “We could probably fit multiple lighting views into
virtual tour,” she says. Dynamic interaction, giving users the ability to brighten or dim individual lights as they walk around, is another possibility, eventually.
“That,” Thiel says, “will be the 4.0 release of Lightology Virtual Services.”
This story is a paid promotion and was created in partnership with Lightology.
Homepage photo: A kitchen rendering created using Lightology’s virtual reality platform | Courtesy of Lightology