Instagram Becomes Free Mentor To Help UP Content Creators Make Money | Lucknow News
The young boy’s sassy videos have now earned him over 8 lakh of Instagram followers and his regular comedic content has brought with them several brand promotions and earnings in his own way.
Like Abhijeet, several other content creators from Uttar Pradesh (UP) are making waves on Instagram and in turn drawing their creativity. Marking this milestone and to help more creators in UP and other regions, the social media platform on Thursday launched the Free For All Creation Course – Born on Instagram. And the occasion of the launch was the first Digital Creator Day India on Thursday.
“During the lockdown in 2020, I was at home in Lucknow with time at hand for my regular job. My first video where I used a song to present a relatable comedy in real life went viral in July 2020 which gained 7 lakh views and over 1 lakh of shares, ”Abhijeet said.
“Since then, almost all of my videos have been getting over 1 lakh of shares since people find my content relevant. These platforms have given content creators across the country the opportunity to spread this talent with confidence. Now , it doesn’t matter if you are not from Delhi or Mumbai, even a talented person from a small town can grow big here and win brand partnerships, ”he added.
The Born to Instagram course works on the same principle. A self-paced e-learning course for novice creators with free registrations for all and an end-of-course letter upon completion. It will feature live masterclasses with experts, the latest trending information, product updates and challenges to keep up with what’s happening on Instagram and help creators monetize their content through brand partnerships.
“The creators of UP are creating trends that spread and shape popular culture. We are honored to see the role our platforms play in unleashing their creativity and helping them earn a living. With our new program, we are not only filling the learning gap in the market in terms of educational content, but we are also making it accessible to everyone. The program is meant to help them learn, gain and grow their communities on Instagram, ”said Director of Media Partnerships, Facebook India, Paras Sharma.
According to the data, there is over 35% year-over-year growth in the number of Facebook video creators and publishers monetizing in India. Additionally, there is over 160% year-over-year growth in In-stream revenue generated by monetizing video creators and publishers in India, platform authorities said. social media.