Inspired by George Floyd, While Black Project hopes to shed light on microaggressions | New
He met Beckman through Beckman’s wife Jennifer, also a former UW-Stout who is a designer at Target.
“At the end of the day, the message is what’s important. As a white man, I feel like the whole year before has opened the eyes of a lot of people, ”said Andrew Beckman. “It’s a topic that a lot of people need to devote a lot more time and attention to. It’s time to listen to a lot more. “
Andrew Beckman kept the visuals simple to help stay focused on McPherson’s words. The black and white video features symbols and cartoons. “Knowing that this is such an important topic, I didn’t want to make it super flashy,” he said.
Others who have supported the project are: Mono, who edited the videos and helped design the website; photographers Jimmy Eagle and Michael Haug of Blue Ox Minneapolis, who shot the videos; and Nicola Curci, Italian graphic designer with Creative to the Bone.
“We need projects like this”
Nagesh Shinde, a graphic design and interactive media professor at UW-Stout who taught Andrew Beckman, is also inspired by the project. Shinde, who was born in India and lives in St. Paul, said accent as well as skin color can trigger microaggressions.
“People don’t understand how harmful microaggressions are. I sum it up as death by 1,000 cuts, ”Shinde said. “We need projects like this to have discussions and have a safe space to talk. If we’re not comfortable, that’s why we should talk about it.