For vegan ‘digital nomads’, this hotel’s menu is plant-based at all 155 locations
Hotel brand Selina, which specializes in digital nomad-style hotels, is teaming up with Israeli-based vegan meat brand Redefine Meat to bring more plant-based options to the hotel brand’s 155 hotels worldwide. Selina’s ultimate goal is to create a plant-based version of every menu item at all locations in an effort to meet the growing interest in vegan lifestyles among millennial and gen travelers. Z.
Selina’s menus will include Redefine Meat’s New-Meat product line, which offers whole vegan meats such as beef and lamb flanks as well as ground meats made using proprietary, patented printing technologies. 3D and AI. Redefine Meat has launched one of the first whole-cut vegan steaks made using 3D printing technology just one year after its inception in 2018. The brand says the new partnership with Selina Hotels opens Redefine Meat to a much wider global audience, bolstering its pursuit to become the world’s largest meat company.
Selina menus with New-Meat begin rolling out this month starting with two Selina Hotel restaurants: Selina Tel Aviv Beach in Israel and Selina Camden in London, UK. Selina chefs now use New-Meat products such as beef and lamb flank cuts, as well as plant-based burgers, sausages, lamb skewers and ground beef, to create new dishes without animal products. Already veganized meals include the PowerPlant burger with smashed avocado, Redefine Korean-style pulled beef brisket taco, and Shakshuka with spicy merguez sausages.
“The Selina brand has a strong [environmental, social, and governance] values, which is crucial for our young and environmentally conscious audience. As a result, we are always challenging ourselves to push the boundaries of the conventional hospitality market, to ensure that we continue to provide guests with truly unique, high-quality sustainable experiences,” said Rafael Museri, co- founder and CEO of Selina. in a report. “Our partnership with Redefine Meat marks an exciting and important milestone, which perfectly supports our commitment to move the portfolio towards more plant-based menus, with 100% of our plant-based menus available at all of our locations worldwide. .”
Selina is for environmentally conscious millennials
According to a 2021 report by market research firm The NDP Group, Millennials and Gen Z are driving the growing demand for dairy and meat alternatives due to their interest in better health, sustainability and animal welfare and their knowledge of the benefits of a vegan diet in these areas. Research earlier this year by UK dairy co-operative Arla also found that almost half of the Gen Z population is “ashamed” of ordering cow’s milk in public.
Selina and Redefine Meat share a common vision of environmental responsibility and speak to an audience that is increasingly aware of the harmful effects of animal agriculture on the environment and in search of alternatives. Selina serves the needs of a growing segment of travellers, digital nomads and remote workers, primarily within the Millennial and Gen Z generations. While the hotel brand’s previous brand standard for menu items based on plants was only 25%, Selina realized there was a need for more animal-free options to align with its mission and the needs of its customers.
Along with its commitment to providing more vegan options, Selina currently operates an all-plant-based restaurant, called Powerplant, in London’s Camden area, which opened last year. Housed in a Selina hotel, Powerplant restaurant serves vegan dishes such as watermelon tartare, cauliflower katsu curry, cheeseburgers and green lasagna. Selina hopes to bring the Powerplant concept to Europe and the United States soon.
In its hotels, Selina is unique in that it combines hotel-style accommodations with coworking, leisure, wellness and local experiences. Founded in 2014, each Selina hotel is designed in partnership with local artists, designers and tastemakers with the aim of bringing new life to existing buildings in interesting locations around the world, from urban cities to remote jungles. There are currently over 155 open or secure locations in 25 countries and six continents.
Redefine Meat makes vegan meat to save the world
Similarly, Redefine Meat caters to environmentally and ethically conscious consumers. The brand’s mission is to offer new meat with the same flavor, texture and versatility as animal meat by harnessing technology instead of animals.
And because its products are made from plants, they save up to 96% water, require 98% less land and generate up to 91% fewer greenhouse gas emissions than to traditional beef production. Redefine Meat’s new meat is currently available in hundreds of restaurants, delicatessens and butchers in Israel, the UK, the Netherlands and Germany.
“We are working towards a big vision, which is to make Redefine Meat the biggest meat company in the world – and our collaboration with Selina allows us to bring New-Meat to a much wider global audience and to take another step towards that,” Eshchar Ben-Shitrit, CEO and co-founder of Redefine Meat, said in a statement. “We are truly delighted to have found an ideal partner in Selina and the opportunity to offer a range of New-Meat dining experiences to Selina customers, whether they are vegetarians, vegans or environmentally conscious carnivores. ”
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