Facebook rebranding to “meta” reveals new logo and internet reacts
full header image Â© Reuters
Facebook rebels as ‘meta’ reveals its metaverse plan
Facebook founder Mark Zuckerberg announced earlier this week that the giant tech company is now changing its name to “meta” – with a new logo resembling a warped infinite loop. the move highlights the founder’s next step in connecting people virtually, which he calls the âmetaverseâ plan. Naturally, right after the news, the Internet began to flood with inevitable opinions, speculation and criticism.
new logo display board at facebook headquarters | image Â© AFP
at the end of his opening speech at the connect 2021 October 28 conference, Zuckerberg pointed out that Facebook’s name change to “meta” was done in an attempt to truly represent everything the business done and will. in Greek, the word ‘meta’ translates to ‘beyond’ – echoing Zuckerberg’s belief that ‘there is always more to build â. he goes on to state that the ‘the brand is so closely linked to a product that it cannot represent everything we do today, let alone in the future â.
demonstrating the transition of brand identity | animation Â© facebook
enter the facebook metaverse plan – a vision of the future where virtual and augmented realities are fully integrated into the company’s products and services. “the metaverse is the next evolution in social technology – where you can share immersive experiences with people even when you can’t be together in person, and do things together that you couldn’t do in the physical world,” writes facebook on his website blog.
image via facebook connect
the meta-symbol, explained
in addition, this new encompassing name is accompanied by a new logo which, according to facebook, was’designed [â¦] live in motion and in 3D ‘. the company has shaped the new symbol as a continuous loop that transforms and takes on a different meaning depending on the viewer’s point of view; the symbol looks like an M for ‘meta’ from one angle and an infinity sign from another – echoing the endless layers of the metaverse.
animation Â© facebook
based on this thought, “the The meta-symbol was designed to live dynamically in the metaverse – where you can move through and around it. it can take on endless textures, colors and movements, capturing the creativity and imagination of a 3D world. it was also important that the symbol took on a blue gradient and incorporated the color of our core products, linking our future to the origins of our company. ‘ says facebook.
animation Â© facebook
and the Internet reacts …
naturally, the Internet goes even further and shares its own interpretations of the “meta” logo. one theory dictates that the new design resembles the “ouroboros” symbol. historically symbolizing infinity and the cycle of birth and death, the “ouroboros” represents a serpent or a dragon biting its tail while being contorted into a horizontal number 8.
the ‘ouroboros’ symbol | image Â© net mythology
it is also a question of the principles of the “eight dynamics” or “the octave of creation” which are based on the creation of life and the desire to exist for infinity. From the division of cells (mitosis) to the ancient Egyptian scriptures, the eighth stage always seems to be associated with the act of creation and the formation of new “life”. this concept eventually seeped into other disciplines and cultures – like the 8-note octave system in music – as a way to reflect how things are perpetually renewing themselves every 8 steps To infinity.
examples of logo designs adopting the infinity symbol
tweet by erik spiekermann in response to facebook’s name change to meta
the choice of font for the new logo also took a hit. German typographer erik spiekermann created an eerily similar font in the mid-1980s called – you guessed it – “meta”. the designer cynically responded to the choice of the font in a tweet where he hinted that his design is now that of Facebook.
now what your assume that?