Explore career options in digital marketing
DIGITAL marketing has proven useful during Covid-19 as businesses strive to create an online presence to market themselves.
The benefits of digital marketing are spreading more and more every day. According to Forbes, 82% of consumers search online.
Who is driving the content and how is it evolving across all social media platforms?
The answer: A digital marketer sitting in another corner of the country decides what your crawl flow looks like.
If these conversations tickle you, you should explore a career in digital marketing.
It has shown great potential and has emerged as a sector with significant employment opportunities.
Jay Rathod, the founder of Goal 2 Learn, has listed the career options available in digital marketing:
- Search Engine Optimization (SEO)
With an increase in demand for SEO services, employment opportunities in the industry are at an all time high. With an increase in online businesses due to the pandemic, an SEO specialist is needed for every organization, brand and agency.
The position requires the individual to be familiar with the principles of Search Engine Marketing (SEM), including SEO. The goal of every PPC professional is to improve online marketing efforts.
- Social Media Marketing (SMM)
Behind every post on social media, there is a human messenger who conveys the company’s point of view to its consumers. A social media manager manages all social media channels, campaigns to engage with the right audience while building a loyal following.
- Search Engine Marketing (SEM)
SEM professionals are responsible for planning, implementing and managing the company’s overall SEO strategy, covering a variety of tasks such as web marketing, web analytics, content strategy and keyword strategy.
- Web Developer and Web Designer
The major role of a web designer is to create on a brand new website or maintain the appearance, functionality of the site and associated applications. Web designers work closely with key development officials to keep the company’s website up to date.
A content writer creates content for blogs, articles, product descriptions, social media and the company’s website, while evaluating analytics to modify content as needed, regularly updating the site Company web and promoting the company blog by featuring articles on various platforms.
- Digital agency account manager
An account manager acts as the link between the company and the customer. They manage accounts receivable, listen to their needs and help them achieve their goals while ensuring customer satisfaction.
Digital marketing tactics have proven to be the most cost effective way to reach potential customers. With so many communication channels available, the need for skilled people to meet demand is increasing.