Design inspiration: our favorite October projects
WWF Arctic Film, by Nomint
London-based animation studio Nomint has created a stop-motion video for the World Wide Fund for Nature (WWF) Arctic program, as it launches a new campaign on polar ice caps. It tells the story of a young polar bear, trying to survive in a melting arctic environment. In an attempt to give a new twist to the familiar polar bear spell, Nomint used melting ice in the video (creating 500 unique bear ice sculptures in the process), as well as a 3D print suit. and mold making. . According to Nomint founder Yannis Konstantinidis, the melting qualities of ice made it particularly difficult to create stop-motion footage, although it helped understand the metaphor of the video. “With every molten sculpture and every ruined shot, it reminded us of the devastating problem at hand and how easy it is to underestimate it,” he adds.
The color of the climate crisis, by Do the Green Thing
Another climate-related project ahead of COP26 is The Color of the Climate Crisis by Do the Green Thing. Taking place at the Pipe Factory in Glasgow but existing as a permanent digital space, the exhibition brings together the work of 24 black and colored creatives. The work explores climate injustice – the idea that black people, indigenous peoples and people of color are most affected by the climate crisis (and sometimes least responsible). Data visualization artist Mona Chalabi, Pentagram partner Eddie Opara and character creator Tré Seals all contributed. You can consult the projects on the exhibition site.
Brand Kollektion, by MMBP & Associates
The world of NFT has provided designers with many opportunities to explore different professional opportunities. Kollektion is a new platform that connects artists and users with access to digital collectibles. The branding of the platform MMBP & Associates, based in London and Seoul, aims to harness the relationship between technology and entertainment by creating a look that balances “timeless luxury with the dynamism of digital culture. popular”. The wordmark is inspired by the American advertising campaigns of the 70s and 80s while a graphic design including a bespoke alphabet hopes to allude to the disruptive nature of the brand.
Laundromat of dreams, Lego and Yinka Ilori
Yinka Ilori has now applied his signature style to the world of Lego, using over 200,000 toy bricks to recreate a laundromat in East London. Inspired by Ilori’s own childhood visiting a local laundromat on Essex Road in North London, the interactive installation is designed to show how children can creatively solve problems and turn mundane, everyday experiences into adventures. Inside the space are hopscotch floors, vending machines for Lego toys instead of soap, and kaleidoscopic washing machines. “Community laundromats are essential to the fabric and DNA of many communities,” Ilori says. “I hope the Dream Laundromat inspires both adults and children to believe that they can dream and create anywhere.” The facility is open until November 6, 2021 in Shoreditch, London.
Visual identity Sinéad O’Dwyer, by Greenspace
Greenspace created the new branding for fashion designer Sinéad O’Dwyer, with a visual identity led by a guy who seeks to showcase O’Dwyer’s body-positive clothing. London-based O’Dwyer has grown in the fashion industry by creating clothing that celebrates the body rather than confining it – working with materials like silicone and incorporating techniques like than pleating. Greenspace’s design director, Luke Mcilveen, explains that a custom typeface named Suisse Every Body – created in collaboration with Swiss Typefaces – was the driving force behind the new look. “The alternate fonts in the typeface are very organic and always fluctuating, celebrating bodies of all shapes and sizes,” he says. Scraps from the brand’s products were used to craft translucent silicone labels with graphic designs – aimed at showing how the brand is a “continuing story rather than a collection of clothing.” Type work has been applied across multimedia, packaging, and O’Dwyer’s website.
Short film Marshall ‘Major’ Taylor, by Flow Creative
Manchester-based animation studio Flow Creative made a short film about cyclist Marshall ‘Major’ Taylor for BBC Sport for Black History Month, which took place in October. Taylor was a professional cyclist who became the first black winner of a cycling world championship – and the second black athlete to become a world champion of any kind. Featuring vintage photographs and sepia-toned animation, the film chronicles Taylor’s victories – particularly the 1899 Track World Championship – as well as the racism he endured in the predominantly white industry. . You can watch the movie on the BBC website.