Cosentino launches loyalty program for creators
At KBIS yesterday afternoon, Cosentino Group, the Spanish leader in the production and distribution of innovative and sustainable surfaces for the world of architecture and design, announced the launch of C-Top Design, its very first loyalty program for interior designers and the architects. The announcement was made by Patty Dominguez, Vice President of Architecture and Design, and was greeted with loud applause.
In order to support professionals at all stages of their creative process, C-Top Design creates a unique network of architects and designers. Key resources include a members-only digital hub, support from specialist design managers, access to bonuses, accelerated shipping times, exclusive colors, networking events and more.
C-Top Design was created to enable a new level of collaboration and offers a powerful new design tool with the launch of the C-Top online platform. This resource includes exclusive first access to select colors, unique product pricing, sample requests with a 48-hour delivery window, mood board creation, and technical information on Silestone, Dekton surfaces. or Sensa by Cosentino.
“Designers are the heart of our business, they’re the heart of our industry – and I feel like when you’re in a business like ours where surfaces are what we do, and we have to work with our partners that are manufacturers that we love, sometimes it creates a disconnect with the current designer,” Dominguez said in a short interview after the announcement. “And part of the reason we wanted to do that is to stay connected and to be able to make them feel that they have a place, a place where they can go.”
C-Top is open to accredited designers who work with the company’s products and wish to be loyal customers. “We often don’t know who is using our products until the pictures appear and we want to know who is using our products.”
All professionals who sign up for the C-Top Design platform will also receive a curated mailer with key color swatches, samples of the latest product introductions and an ‘Inspiration Book’ featuring projects that feature the range. applications available for Cosentino surfaces.
C-Top Design plans to organize meetings around the world to bring together the best design professionals to network and learn from each other, while discovering the latest Cosentino innovations. These meetings will take place in the town centers of Cosentino: premier showrooms that include access to augmented reality tools with 3D images to help designers envision product applications – and a wide range of materials, including interior and exterior applications and a workshop where designers can mix and match with materials from other industry-leading brands.
Dominguez also wants to encourage designers to use the Cosentino showrooms as their extended offices and meeting places where they can bring their clients and get the VIP treatment. US downtowns have been opened in key cities such as Chicago and Atlanta, with more locations to follow in 2022 and beyond.