Bona Design Lab and HFA form a strategic alliance
BOSTON and NEW YORK – HFA Architects & Engineers and Bona Design Lab form a strategic alliance to deliver end-to-end solutions to local retail customers.
The alliance combines HFA’s fully integrated architectural, engineering and construction project delivery process with Bona’s global experience in retailing branding and designing new formats.
“With technology playing an increasingly critical role in virtually every aspect of the retail proposition – and increasing competition – convenience retail businesses have realized the need to streamline their project development process, “said James Owens, AIA and vice president of HFA.”We are excited about this partnership as it allows our two companies to leverage each other’s talents and expertise to improve overall speed to market for clients looking to run faster and longer project schedules. aggressive. Businesses need to ensure that they incorporate highly targeted branding strategies, the latest innovations, and specialized architectural and engineering services to help clients achieve successful transformations in retail. “
While the two entities will continue to operate independently, the strategic partnership allows clients of both companies to build on decades of experience gained through more than 10,000 HFA projects in all 50 states and the work of Bona. in 50 countries on five continents. Over the years, HFA and Bona have collaborated on projects for clients such as Maverik and Global Partners.
“Good design is never good enough. This complementary approach will provide retail customers with complete end-to-end solutions, ”commented Joseph Bona, president of the New York-based Bona Design Lab. “We believe that incorporating construction efficiency into the creative process will ultimately result in better-designed stores that operate more efficiently and save customers time and money. Branding and architecture are no longer seen as two separate disciplines, but rather as a fully integrated process.
“This is why I am so passionate about partnering with HFA. Integrating the back-end project delivery process with the front-end strategy will ultimately lead to more innovative and forward-thinking solutions for our clients,” said he added.
HFA’s integrated disciplines include architecture, interior design, landscape architecture, mechanical engineering, electrical engineering, plumbing engineering, fire protection engineering, structural engineering, civil engineering, refrigeration and fuel supply design. The organization has offices in Boston, Bentonville, Ark., Fort Worth, Texas and Mexico City.
Bona Design Lab’s suite of services includes branding development, consumer insight, name / logo development, site planning, store layout, exterior / interior design and graphic design. . Its business analysis and advisory capabilities span the gamut from menu and communication strategies to equipment layout and workflow analysis, to financial metrics and operational advice.