Behind the scenes of Christian Louboutin’s Paris Fashion Week evening
Last night, legendary French shoe designer Christian Louboutin presented his Spring / Summer 2022 women’s collection with Loubillusions, an immersive 360 ° experience and event. The presentation during the day was then followed by a celebratory cocktail in the same space later in the evening and brought together some of the industry’s most notable personalities.
Like many designers, Louboutin has used digital formats such as augmented reality, 3D and the Zepeto gaming platform in recent seasons to present its collections. This season, Louboutin returned to presenting in person with pomp and grandeur, selecting L’Atelier des Lumières to launch its latest collection. The space, which includes more than 3,000 square meters dedicated to the presentation of digital art exhibitions, witnessed a series of original rotating animations, which immersed the guests in settings that touch on seven of his main points of inspiration, from a Japanese Zen garden to magnificent golden waterfalls. , in fresh summer water.
Loubillusions marked the debut of “Our Angels,” which is a gender-neutral capsule collection of combat, stacked, and platform heel boots ranging in sizes 36 to 46 as well as finely embellished shoulder bags. Louboutin also took advantage of the parade to present his latest handbag, called the Carasky, inspired by his passion for precious stones and crowns.
The guest list for the event was impressive and included a range of attendees from all walks of the fashion world. British singer Mika, actress Julia Fox, entrepreneur Olivia Palermo and drag queen Miss Fame were just a few of the most notable personalities on the carpet last night and all dressed accordingly in some of the hottest shoes. tall and coolest from the designer.
While he was able to host an in-person event this year, Louboutin also insisted on maintaining a virtual experience for everyone to enjoy, anywhere in the world. Concretely, he published a Loubillusions “webzine” presenting the various animations mixed with collages and close-ups of this season’s creations. In addition, key styles in the collection will be able to be experienced in augmented reality, allowing a hyper-real look at design details and fabrics.
Given the previously entirely virtual showcases of the past year and a half, Louboutin’s mixed digital and physical evening during Paris Fashion Week marked a remarkable and big return to normal in the fashion world. As well as being visually appealing, it represented a dynamic return to Paris Fashion Week and in-person catwalks around the world once again.