What type of videos should brands produce to attract new prospects?

The social media marketing landscape is changing rapidly. As professionals, we also need to keep abreast of changes. Videos are becoming increasingly popular ways to showcase your service or product.

To help you attract new leads with your videos, we’ve asked this question to small business owners and CEOs for their best ideas. Whether it’s showing off your business culture or taking a look behind the scenes, there are several strategies that can help you improve your videos and increase your leads to grow your business.

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Here are nine video tips for attracting new prospects:

• Meet the needs of your target market
• Share your expertise
• Characteristic Satisfied customers
• Create instructional videos
• Integration with ‘Day-in-the-life’
• Include a call to action
• Take a look behind the scenes
• Using Instagram’s tagging systems
• Show the culture of your company

Meet the needs of your target market

Many people create content that ultimately serves themselves rather than the group of people they actually seek to serve. Before you jump into the development of video content, which can be expensive, take the time to do some market research. Interview people in your target market and current customers and find relevant research to make sure your idea is needed or wanted. It will save you a lot of time and even more money.

Vanessa Molica, The eyelash professional

Share your expertise

Some brands may use their professional affiliation as part of their video content strategy. By being an active member, they have multiple opportunities to showcase their products and services at recorded conferences and similar events. Professional affiliations help you stay up to date on changes in the industry. They also demonstrate your industry knowledge, which can be highlighted on the video to target new prospects looking for specific expertise.

Henri Babicheknko, Stomadent

Characteristic Satisfied customers

Showcasing customer success stories is an effective way to attract new prospects. Create a video featuring a delighted customer sharing what they enjoyed about the process, customer service, and more. It’s a great opportunity to show how your business stands out from its competition. Make sure to focus on the amazing end result in the video so that potential customers understand the added value of your business.

Claire Routh, Markers

Create instructional videos

How-to videos provide actionable information that can attract new prospects. By demonstrating practical knowledge, brands can differentiate themselves from the competition. These videos can gain the trust of viewers which can lead to long term growth through increased sales.

Fred Gerantabée, Hospitality grant

Integration with ‘Day-in-the-Life’

Videos showing a day in the life of someone who works within your brand (CEOs, leads, managers, etc.) are a great way to humanize the brand. And it also helps attract more leads. If people are able to see who is behind the brand, they will be more inclined to choose your brand the next time they are in the market.

Zoe Waters, Necessary behavior

Include a call to action

There are many types of videos that brands can produce to attract new prospects. For example, brands should do demonstrations also known as “tutorials” or “how-to” videos. These videos present you as an expert in your niche by showing viewers that you know your industry well. They will sign up for more advice. Make sure that at the end of the video you have a link to sign up or buy. Also put the sign up or buy link in the video description with a call to action telling them what you want to do (sign up or buy) and how to do it (click the link in the description .)

Janice Wald, Mainly blogging academy

Take a look behind the scenes

If your business has an interesting process behind developing, manufacturing, or distributing your goods or services, a behind-the-scenes video provides your audience with insight into the know-how and methods that go into what you create. It will definitely attract new prospects.

Jeff Henretig, Apothecanna

Using Instagram’s tagging system

Instagram Stories are a great way to expand your interaction on Instagram and can be easily viewed by thousands of users. The use of location tags, hashtags, etc. will add your post to that locate / tag page, allowing it to be seen by many users. Once your post is viewed by a user, they can instantly access your profile and view your content, follow you, buy from you, and more. It is crucial to provide engaging content that is easy to follow and try not to be too repetitive. It’s an inexpensive way to do social media marketing and has the potential to dramatically increase your bottom line.

Brandon Brown, To smile

Show the culture of your company

Creating a corporate culture video is a great way to get more leads. It will highlight the ethics of your business to potential customers. It’s also great for attracting new talent to work with your business.

Alex Czarnecki, Cottage

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