69% of children prefer to read physical books over e-books, illustrations: survey
Publishing startup Merlinwand surveyed 1,146 families on Children’s Day to better understand their reading habits. This report found that approximately 69% of respondents preferred hard or physical copies of books to e-books. In addition, 68.5% of participants felt that the illustrations in the book attract the child and motivate him to read.
The survey shows that while 57.6% of respondents encourage reading in children to keep them engaged, 53.9% do so to keep their pupils away from gadgets and their destructive effects on a child’s thinking ability. 53.4% said they had instilled the habit of reading in their child from an early age so that they could learn new things, as reported by 41.2% of respondents.
Instilling an interest in reading is a priority for most parents these days. This is understandable, given the importance of storybooks in stimulating children’s creativity and imagination. An indication of this effort by caregivers is that about 46% reported reading to their child while 54% of children read alone.
About 40% read every day before sleeping
According to the survey results, while about 40% of children read daily, 19.6% read once a week and 20.9% read twice a week. The others (19.8%) read only sometimes.
The survey also claimed that children read books in several genres and most prefer adventure books. This is followed by learning-based stories (44.7%) and picture books (43.9%). The least preference was shown for horror books (23.4%).
While many indicated they would like the storybooks to be activity-based, around 45.4% preferred personalized stories involving family members.
Speaking of the report’s findings, Sudarshan Vig, Founder of Merlinwand, said, “Our goal at Merlinwand is to ensure that children are motivated to read, and for that it is important to understand their preferences for the type of stories they find appealing and the format of these books.
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